IPSOS Uganda to Host Exclusive Industry Webinar on the National Audience Measurement Survey

IPSOS Uganda, a leading market and social research company, is thrilled to announce the upcoming industry webinar, “Exploring the Future of National Audience Measurement Survey: Methodology, Trends & Insights”.

This exclusive virtual event is scheduled for Tuesday, 25th July 2023, from 6 pm to 8 pm. The dynamic webinar aims to provide professionals, experts, the media, advertising, marketing, and communications stakeholders with valuable insights into the latest trends, challenges, and opportunities shaping the industry’s landscape.

In this webinar, IPSOS Uganda will unveil the Methodology used to develop the National Audience Measurement Survey. Participants will also learn the different types of media measurement methods and tools used, how to choose the correct media measurement tool, how to interpret the results of the media measurement and audience survey and how to use them to improve, planning, programming, rate card structuring and marketing campaigns.

As a leading information services provider, IPSOS is dedicated to equipping organizations and businesses with the knowledge they need to make informed decisions and make a difference in a rapidly evolving business environment. Therefore, advertisers, marketers, communicators, content creators, media owners, and media buyers who want to understand how to use national audience measurement surveys to target the right audiences are encouraged to attend this webinar.

To reserve your spot at this must-attend industry webinar, please use this link to login: https://bit.ly/44zSm4y

The National Audience Measurement Survey is conducted to establish media consumption habits of the audience; it provides information on; trends and patterns of viewership, readership, listener-ship and usage of different media platforms (TV, print, radio, internet, OOH). The study is conducted among regular media consumers of age 15year+. Ipsos has conducted audience surveys for over 20 years and provided information to guide strategic marketing decisions and media planning for different institutions and individual data users. This has been made possible through collaboration with clients, industry associations and the prevailing environment that facilitates efficient data collection.

IPSOS Uganda is part of IPSOS Global, which is one of the largest research organizations globally, operating in 90 countries and employing over 19,000 people. At Ipsos we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do Our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.