IPSOS Uganda, a leading market and social research company, is thrilled to announce the upcoming industry webinar, “Exploring the Future of National Audience Measurement Survey: Methodology, Trends & Insights”.
This exclusive virtual event is scheduled for Tuesday, 25th July 2023, from 6 pm to 8 pm. The dynamic webinar aims to provide professionals, experts, the media, advertising, marketing, and communications stakeholders with valuable insights into the latest trends, challenges, and opportunities shaping the industry’s landscape.
In this webinar, IPSOS Uganda will unveil the Methodology used to develop the National Audience Measurement Survey. Participants will also learn the different types of media measurement methods and tools used, how to choose the correct media measurement tool, how to interpret the results of the media measurement and audience survey and how to use them to improve, planning, programming, rate card structuring and marketing campaigns.
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