Equity Group Holdings Plc has been recognized as a Superbrand in East Africa, a distinction that affirms the Group’s commitment to quality, reliability, and excellence in the financial services sector.

Superbrands is a globally respected authority on branding excellence, identifying and celebrating the most trusted and influential brands across more than 90 countries. The East African edition, now in its ninth volume, highlights brands that have achieved exceptional status in the eyes of both consumers and industry experts.

This recognition is based on a rigorous selection process led by an independent research firm and evaluated by a panel of branding and marketing professionals. Brands are assessed on three core criteria:
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Quality – delivery of world-class products and services
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Reliability – consistent performance and consumer trust
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Distinction – brand identity and visibility that set it apart in the marketplace
“We are honored to be recognized as a Superbrand. Equity was the first bank in Kenya to receive this recognition in 2007 and we are proud to be the only bank to have received it four times. This achievement reflects the unwavering support of our customers, and we are deeply grateful. Our staff have also folded their sleeves to give their best. We commit to embedding this success into our DNA, ensuring that our strategy, governance, systems, and processes reflect our dedication to changing lives, enhancing wealth creation, and making lives better in our region.” said Dr. James Mwangi, Equity Group Managing Director and CEO.
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