Kampala: Kansai Plascon Uganda and the Uganda Sports Press Association (USPA) have announced a three-year partnership. The deal worth UGX300M was unveiled today during the quarterly USPA meetings by the Plascon Managing Director, Mr. Santosh Gumte flanked by the USPA president Moses Lubega and other association executives.
Santosh remarked that the brand’s long-term strategic approach to invest in sports meant that a partnership with USPA was a natural fit that had to be formalized sooner than later.
“USPA has been one of the longest and consistent supporters of Uganda’s sports. Through the sports journalists many sports disciplines have received a voice and a platform to be seen, heard and endear themselves to fans. You have supported athletes over the years, and crucially held administrators accountable. For this, we are grateful to partner with you because of the shared objective of promoting sports growth in this country,” Santosh said.
The USPA president Lubega thanked Plascon for the support extended to the association referring to it as a satisfactory reflection of the association’s image.
“We are grateful that a brand of Plascon’s stature has sought to associate with USPA. This means it has appreciated what we are doing and would like to push us further. But in turn we also pledge to support the brand in its endeavours. Our work begins now. We need to prove that a partnership with USPA is worth the while,” said Mr. Lubega.
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Among other administrative operations, the sponsorship will cater for the annual USPA road safety campaign and also cover two new properties within quarterly meetings; the sports journalist of the month and Twaake moment of the month.
The journalist of the month award, whose main purpose is to enhance the quality of sports journalism, will attract a cash prize of UGX500, 000 and will be chosen by the USPA technical team.
The Twaake Moment of the month is aligned to the ongoing Plascon sports campaign dubbed Twaake. The campaign urges fans to “show their colours” for their respective clubs and teams by turning up at the various sports grounds whenever their teams are in action.
The journalist that will capture the best Twaake moment of the month featuring excited and engaged fans will earn UGX250,000. The top three moments of the month will be chosen by the USPA technical team but the overall will be voted by sports enthusiasts on the Plascon and USPA social media platforms.
Daniel Kayongo, the Plascon Brand Manager revealed that the journalists of month and Twaake moment of the month awards are calculated to directly engage with the journalists. He reasoned that most of the time the association awards other people but it’s high time the journalists also got recognized and rewarded.