From Stardom to Skincare: Nalubega Aidah Bukenya Balances Acting and Entrepreneurship in Uganda

Kampala, Uganda — Nalubega Aidah Bukenya, known on screen as Jalia or Nvanunji, is quickly becoming a household name in Uganda’s creative and entrepreneurial spheres. After earning acclaim for her acting debut in the 2021 film Best Friend, Bukenya has since expanded her influence—not just through her cosmetics brand ABC Cosmetix (@abc-cosmetics), but also as a vibrant TikTok creator (@aidahnalubega1), where her infectious energy and behind-the-scenes glimpses have earned her a devoted following.

A Digital Star with Purpose

On TikTok, Bukenya isn’t just another content creator—she’s a storyteller. Her account (@aidahnalubega1) buzzes with makeup tutorials, lighthearted skits, and candid moments from her life as an actress-turned-entrepreneur. Followers are drawn to her authenticity; whether she’s testing new ABC Cosmetix products, sharing filming anecdotes, or simply dancing to trending sounds, her passion for connecting with fans is unmistakable. “TikTok lets me be unscripted—it’s where I can laugh, teach, and just be Aidah,” she says.

Originally from Mpenja in Gomba District and born in Lubya, Bukenya’s career began in television before she leaped into acting in 2021. Her breakout role in Best Friend (Aromatic Productions) showcased her talent, but it’s her hustle off-camera that’s equally impressive. While building ABC Cosmetix, she’s used TikTok to demystify entrepreneurship, often posting clips of product development, customer testimonials, and even the challenges of juggling business with acting.

Beauty, Business, and Balance

Bukenya’s dual careers are no accident. She’s taken deliberate breaks from filming to study skincare formulation, earning certifications to back her brand’s quality. “ABC Cosmetix isn’t a side hustle—it’s a legacy,” she insists. Meanwhile, her TikTok doubles as both a creative outlet and a savvy marketing tool, bridging her two worlds.

Her trajectory mirrors a growing trend among Ugandan entertainers who leverage social media to amplify their ventures. With new film projects underway and ABC Cosmetix expanding its reach, Bukenya (@aidahnalubega1) is redefining success—one TikTok and one product at a time.