Coca-Cola Beverages excites Kampala with “Why Does Coke Taste So Good in Glass” Campaign

Uganda’s Capital Kampala was lively on Saturday as Coca-Cola beverages Uganda staged thrilling performances in Wandegeya, Mapera House, and Jinja Road.

The Trojan Dance Crew, joined by skaters, bikers, and energetic sound system, performed to classic Coca-Cola jingles.

As the crowd marveled at the spectacle, participants were invited to engage in games and win branded prizes like T-shirts, key holders, and, of course, Coca-Cola. At the heart of this activation was Coca-Cola’s iconic returnable glass bottle, reintroduced to remind consumers of its unmatched crisp taste and eco-friendly benefits.

Science has shown that glass bottle soda is often perceived to taste better because glass is considered an inert material, meaning it does not react chemically with the soda, preserving its flavor and carbonation better than plastic or aluminum cans, which can leach chemicals into the drink, subtly altering its taste; this is primarily due to glass’s impermeability to gases, ensuring the carbon dioxide stays dissolved and the fizz remains consistent over time.

In the past years, plastic bottles became the thing, largely taking over from glass bottles as the primary packaging for soda, primarily due to their lighter weight, lower production costs, and greater ease of transportation, leading to a widespread shift in the beverage industry towards plastic bottles.

Last Saturday, Coca-Cola Beverages Uganda (CCBU) returned with a campaign to revamp glass bottle soda sales.