Advertisers, Marketers Urged to Embrace Technology, or Face Extinction

Participants of the 2023 Silverback Symposium organised by the Uganda Advertising Association.The event was held at Serena Hotel in Kampala under the theme "Tech Up or Die,"emphasizing the critical need for individuals and organizations to embrace and adapt to the evolving landscape of technology or risk becoming obsolete.
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The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusiasts, has ignited discussions on the future of technology under the theme “Tech Up or Die.” The symposium, that took place today at the Serena Hotel had key experts address the pivotal role of technology in shaping our world.

Some of the key experts addressing the pivotal role of technology in shaping our world at the 2023 Silverback Symposium organised by the Uganda Advertising Association.The event was held at Serena Hotel in Kampala under the theme “Tech Up or Die,”emphasizing the critical need for individuals and organizations to embrace and adapt to the evolving landscape of technology or risk becoming obsolete.

In an era of rapid technological advancements, the theme “Tech Up or Die” serves as a call to action, emphasizing the critical need for individuals and organizations to embrace and adapt to the evolving landscape of technology or risk becoming obsolete.

Speaking at the symposium, Rebecca Mukite the Head of Public and International relations Uganda Communications Commission emphasized the need to have the right security measures to safeguard organizations even as they embrace technology.

The chairman Uganda Advertising Association Frank Muthusi urged participants to embrace the disrupting technology to Improve on their service delivery which in turn would uplift the marketing and advertising industry.

Participants of the 2023 Silverback Symposium organised by the Uganda Advertising Association.The event was held at Serena Hotel in Kampala under the theme “Tech Up or Die,”emphasizing the critical need for individuals and organizations to embrace and adapt to the evolving landscape of technology or risk becoming obsolete.

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“Whereas the technological advancements are immense, and ever evolving, its important that we embrace this technology and use it adequately to Improve on the work and services we provide” Muthusi mentioned.

“We have brought on board experts in communications and technology to discuss at length how best we can uplift our industry so we can compete favorably,” Muthusi added.

The Silverback symposium aims to equip and train marketers and advertisers in the industry on best practices benchmarking on evolved markets in the African market such as Kenya and South Africa.

The Silverback Awards is an annual event that honours excellence in marketing and advertising Established in 2022, the awards highlight the achievements of individuals and organizations that have demonstrated exceptional leadership, innovation, and impact within the industry.

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