Kampala: Airtel Africa, a leading provider of telecommunications and mobile money services with a presence in 14 countries across Africa, has launched a new brand campaign focused on building a deeper emotional connection with Africa’s youth.
The campaign includes a new strapline for Airtel Africa: ‘Reason to Imagine’. It is driven by the insight that in Africa, imagination is the only qualification that matters and showcases Airtel Africa’s role in harnessing this potential by delivering relevant solutions to consumers that enhance digital and financial inclusion.
The ‘Reason to Imagine’ campaign highlights Airtel Africa’s status as an enabler of young people’s dreams and ambitions, whatever these might be. To this end, the campaign seeks to celebrate the energy, creativity, and innovation of Africa’s young people.