Airtel Uganda, Buganda Kingdom Launch the 2023 BIKA Games to Boost Talent among the Youth

Kampala 9th May 2023: In partnership with Buganda Kingdom, Airtel Uganda has announced its commitment to support the 2023 BIKA Games which are aimed at boosting talent among the youth in Buganda Kingdom. The announcement was made today at Bulange in Mengo.

The annual BIKA Games is a grassroots tournament that draws together 56 clans, including the royal clan, the Abalangira, that make up the Buganda totems. The tournament games shall be Football and Netball.

Mr. Ali Balunywa, the Sales Director who represented the Managing Director at Airtel Uganda said, “Our existing partnership with Buganda Kingdom, and now the BIKA sponsorship present yet another opportunity for us to reaffirm our commitment to Transforming Lives through sports. We are intentional in investing in grassroot sporting activities that provide an avenue for identifying and developing talent for prominent national tournaments like the Masaza Cup, Uganda Premier League among others.”

The Katikkiro, Charles Peter Mayiga appreciated His Majesty King Ronald Muwenda Mutebi II for promoting youth-led programs such as BIKA tournament, and agribusiness projects, as platforms for mobilizing the youth to meaningfully participate in the transformation of Buganda. He particularly thanked the Ministry of Sports and Leisure for leading the organization of the BIKA tournament.

The 3 months’ tournament will start on May 15th, 2023 and is projected to attract over 1100 boys and 440 girls from 56 clans who will compete in football and netball games this year, with a fan base of more than 80,000 people who will witness the tournament.

“We thank partners like Airtel Uganda for heeding our call of boosting sports activities in the Kingdom and coming on board as sponsors of the 2023 BIKA Games. The games play a significant role in both personal development and social cohesion among the youth. These tournaments are a good platform for us to mobilize the youth to participate in socioeconomic change programs that foster handwork, savings culture, and positive behaviour change.”  Owek. Charles Peter Mayiga remarked.

As part of their Transforming Lives agenda, Airtel has partnered with Insurance firms to extend affordable Micro Health Insurance cover to the informal sector. For as low as UGX1000/- an Airtel Money customer can get health insurance cover.

Airtel Africa is a leading provider of telecommunications and mobile money services, with a presence in 14 countries in Africa, primarily in East Africa and Central and West Africa.

Airtel Africa offers an integrated suite of telecommunications solutions to its subscribers, including mobile voice and data services as well as mobile money services both nationally and internationally.

The Group aims to continue providing a simple and intuitive customer experience through streamlined customer journeys