Road safety sensitization campaign reaches nearly 10,000 learners 

A new joint report by the Ministry of Works and Transport, Uganda Police Force, Ministry of Education and  Sports, Kampala Capital City Authority (KCCA), and Intelligent Transport Monitoring System (ITMS) has revealed significant progress in improving road safety awareness among primary school pupils across Uganda.

The report, released today, highlights the impact of the Safe Kids, Safe Future road safety sensitisation campaign, which successfully reached nearly 10,000 learners.

Conducted between November 2025 and April 2026, the campaign engaged approximately 9,700 pupils in 12 primary schools across Kampala, Mbale, Fort Portal, and Mbarara.

Through interactive learning sessions, practical demonstrations, visual aids, and road safety advocacy, pupils were trained on key aspects of safe road use, including understanding traffic signs, proper pedestrian behaviour, and safe road crossing practices. The initiative also led to the formation and strengthening of school road safety clubs.

According to the report, over 4,035 road safety materials were distributed to learners and schools. These included reflective vests, reflective arm bracelets, crash helmets, and educational bookmarks designed to reinforce key safety messages. Stakeholders noted that these materials not only enhanced pupil visibility on the road but also served as constant reminders of safe road-use habits.

Speaking at the joint stakeholders’ press conference, the Spokesperson, Director of Traffic and Road Safety, Michael Kananura who represented the Director, AIGP Lawrence Niwabine, underscored the value of community-based sensitisation in reducing child-related road accidents. Geographic Reference

“We have observed increased awareness among pupils regarding pedestrian safety, road signs, and safe crossing practices. The recommendation to strengthen school road safety clubs and install more road signage near schools is timely and necessary,” Kananura said, adding that Uganda Police remains committed to supporting initiatives that create safer road environments for children and communities.

Ministry of Works and Transport spokesperson, Susan Kataike, applauded the collaborative nature of the campaign and emphasised the importance of sustained road safety education. “The findings from this campaign clearly show that early road safety education is critical in shaping responsible future road users,” she noted. Kataike added that the enthusiasm shown by both pupils and teachers demonstrates that awareness programmes must be continuous and extended to more schools nationwide. “Road safety is everyone’s responsibility, and protecting children on our roads must remain a national priority,” she said.

Representing KCCA, Daniel Nuwabine stressed the urgent need to improve infrastructure around schools in high-traffic urban areas. “The campaign has revealed the urgent need for enhanced pedestrian infrastructure, especially around high-traffic school zones. KCCA welcomes the recommendation to improve signage and pedestrian facilities, and we look forward to continued collaboration with stakeholders to make urban roads safer for children,” he said.

Meanwhile, ITMS Public Relations Consultant, Steven Turyarugayo, highlighted the power of partnerships and technology in promoting safer roads. “The Safe Kids, Safe Future campaign has demonstrated that combining education, partnerships, and technology can significantly improve road safety awareness among young learners. Through initiatives like these, we are building a generation that appreciates safer road-use behaviour and the role of digital road safety solutions,” Turyarugayo stated.

At the close of the press conference, all stakeholders reiterated their commitment to promoting safer roads and ensuring that road safety education remains an ongoing national effort. They called for the campaign to be scaled up to reach more schools across the country, reinforcing the shared goal of protecting children and communities from preventable road traffic incidents.