“Safe Kids, Safe Future”: ITMS Concludes Road Safety Campaign with Kibuye Primary School

The “Safe Kids, Safe Future” road safety sensitisation campaign concluded today with a high-impact activation at Kibuye Primary School in Kampala, after reaching thousands of pupils in Mbale, Fort Portal, Mbarara and Kampala with critical, life-saving road safety knowledge.

The Kibuye activation was graced by other governments agencies like Uganda police, Ministry of Works and Kampala Capital City Authority who have partnered with ITMS on this noble cause, and they emphasised the importance of collective responsibility in reducing road accidents, particularly among vulnerable road users such as children. “This initiative is timely and necessary. Our children face daily risks on the roads and equipping them with knowledge is one of the strongest protections we can offer,” Daniel Nuwabine, KCCA Spokesperson noted.

The campaign focused on key road safety areas, including pedestrian discipline, proper use of zebra crossings, interpretation of traffic signs, and the dangers of reckless driving and speeding. Interactive sessions led by ITMS officials and traffic police officers engaged pupils through demonstrations, discussions, and practical examples.

Traffic Police Spokesperson Michael Kananura: “Children are among the most vulnerable on our roads, yet many of the crashes involving them are preventable. Recent incidents clearly point to speeding as a major cause. We urge all road users to slow down, especially near schools. Protecting children is a shared responsibility.”

Speaking at the event, representatives from ITMS reiterated their commitment to scaling road safety awareness across Uganda. “Road safety begins with awareness. When children understand how to use the road safely, they not only protect themselves but also influence their communities,” Steven Turyarugayo, PR Consultant ITMS, noted.

The “Safe Kids, Safe Future” initiative, spearheaded by the Intelligent Transport Monitoring System (ITMS) in partnership with the Traffic Directorate of the Uganda Police Force and the Ministry of Works and Transport, has, over the past three months, empowered over 4,000 school-going children in the 12 schools that were visited across the country.

The event also saw the distribution of road safety materials such as reflective gear and educational materials to reinforce learning outcomes and encourage continued practice of safe behaviours.

The “Safe Kids, Safe Future 2026” campaign edition, which has been running since February, has recorded significant impact, with participating schools reporting improved awareness and behavioural change among pupils.

The initiative builds on earlier pilot programs conducted within the Kampala Metropolitan area and aims to create a sustained culture of road safety nationwide.

Uganda is recording an estimated two schoolchildren deaths daily in road accidents. The figures drawn from the 2025 traffic report show a worrying pattern of school-going children being knocked by vehicles during peak morning and evening hours as they travel to and from school.

The message from Kibuye Primary School Head Teacher is clear: road safety is a shared responsibility, and every child deserves a safe journey to and from school.