On 8 March, as the world marked International Women’s Day, Ugandan skincare brand
Bellazuri – Roots of Beauty hosted a small women’s empowerment event at its head offices in
Butabiika.
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Held under the theme “For the Woman Who Conquers Every Day,” the afternoon brought
together women from different professional and personal backgrounds for conversation,
networking and reflection on the experiences that shape women’s lives across the continent.
Rather than a formal conference, the gathering leaned toward open dialogue. Guests discussed
topics ranging from confidence and self-image to the evolving place of African women within
the beauty industry. The conversations also touched on the quiet, everyday achievements that
often go unrecognized, from building careers and businesses to balancing family and personal
ambitions.
The event also offered a glimpse into how local beauty brands are positioning themselves in an
industry that has historically been dominated by global players. Bellazuri, which develops
skincare products formulated specifically for African skin, used the occasion to highlight its
focus on representation and locally informed beauty solutions.
Speaking during the event, Managing Director Patricia Tino said the company wanted the
gathering to feel less like a brand showcase and more like a space for women to share
experiences.
“International Women’s Day is a moment to recognize the resilience and determination women
show every day,” she said. “For us, it’s also an opportunity to celebrate the many ways African
women continue to lead, create and push forward despite challenges.”
Guests were also taken on a tour of the company’s premises, offering a behind-the-scenes look
at how the brand develops and produces its skincare products in Uganda.
In recent years, locally developed beauty brands across Africa have been gaining visibility as
more consumers seek products suited to their skin types and climates. Events such as this one
reflect a broader shift in the industry toward conversations about representation, identity and
self-acceptance.
For many of the women in attendance, the afternoon served as a reminder that the idea of
beauty is evolving and that African women are increasingly defining it for themselves.
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