Milk is Essential for Enhanced Cognitive Development for Learners This Back-To-School Season

Victoria Namagera - Sales Manager Modern Trade at Fresh Dairy (R) and Monica Kasozi -Trade Marketer unveil the countrywide back-to-school promotion on Fresh Dairy flavoured milk aimed at increasing accessibility and affordability of milk as a healthy snack for learners to enhance cognitive development
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As schools plan to open officially on 3rd February 2025 for Term I of the 2025 national curriculum academic year in Uganda, it is crucial to re-echo Hon. Janet Museveni, the Ministry of Education and Sports who also doubles as the first lady of the Republic of Uganda who continues tourge parents to pack for their children milk, eggs and porridge as school healthy snacks depending on what one can afford.

Victoria Namagera – Sales Manager Modern Trade at Fresh Dairy (R) and Monica Kasozi -Trade Marketer unveil the countrywide back-to-school promotion on Fresh Dairy flavoured milk aimed at increasing accessibility and affordability of milk as a healthy snack for learners to enhance cognitive development

In an effort to provide more accessibility and affordability of milk to school-going pupils and students as per the Ministry of Education and Sports guidance, Fresh Dairy has announced a countrywide discount on its Fresh Dairy flavoured milk this back-to-school season.

While announcing the discount offer, Joseph Awino – General Manager Sales at Fresh Dairy said, “In a bid to give learners more access to milk, we are offering acountrywide discount on all Fresh Dairy’s flavoured milk this back-to-school season between 17th January to 28th February 2025, at a store nearest to you. We believe in using our dairy products to better the health and nutrition of school-going children, as they thrive to study and learn.”

Fresh Dairy’s flavoured milk is renowned for its sleek and easy to hold trendy slim packs, being an on-the-go ready to drink snack, offering great refreshment anytime and most especially as a school-time healthy snack, added Awino.

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The International Dairy Federation (IDF), 2020 Publication suggests various benefits of adding milk to school programs including improved nutrient intake, better bone health, enhanced cognitive development, improved academic performance, reduced risk of chronic diseases, promotion of healthy eating habits and reduced tooth decay among others.

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More studies show that good nutrition is the foundation of health and wellness for children, and milk is a crucial part of a healthy diet. Dairy products play a critical role in the diet of children, topping as a great source of calcium, phosphorous, potassium and Vitamin D.

Nakazi Mariam, a mother of three (3) school-going pupils said she prefers to pack Fresh Dairy’s flavoured milk because it ensures that her children have a healthy on-the-go healthy snack each day while at school.

Awino noted that Fresh Dairy’s flavoured milk comes in three (3) flavours – Vanilla, Strawberry and chocolate; offers 2 carton options – 24 and 12 pack cartons and 2 pack sizes – 500ml and 250ml.

Awino concluded by noting that for order delivery of Fresh Dairy’s flavoured milk, consumers can place ordersMonday to Saturday, 8am to 5pm by simply calling Fresh Dairy’scustomer care toll free on 0800100020/21 or WhatsApp 0715744664.

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