By Namutebi Sumayiya
dfcu Bank, a leading financial institution in Uganda, is proud to announce the launch of its new Visa Cashback campaign aimed at rewarding its customers. The campaign, which is part of the Bank’s strategic partnership with Visa, underscores dfcu Bank’s commitment to continuously delivering value-added solutions to its customers.
In today’s rapidly evolving banking landscape, digital payments contribution to how consumers and businesses pay and get paid continues to record significant growth. As part of its transformation journey, dfcu is committed to become a digitally driven bank, and thus its evolving partnership with Visa.
Maryann Wanjiku Michuki, Chief Business Solutions and Marketing Officer at dfcu Bank, commented on the launch of the Visa Cashback Campaign, stating, “Our customers form one of five strategic pillars at dfcu, and therefore, we are consistently seeking opportunities and partnerships that allow us to continuously innovate and provide enhanced value to our customers. Our partnership with Visa enables us to do just that by offering a loyalty program that rewards our customers for choosing their dfcu card to pay for their meals, shopping, travel, gifts and so many more touch points.”
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