Busoga Tourism Ministry, UK Based JF Solutions Partner to Promote Talents
United Kingdom based premier events promotion and management company, JF Solutions has partnered with the Ministry of Tourism and Heritage in Busoga Kingdom headed by Owek. Hellen Olga Namutamba to promote culture, creatives and performing arts in the region.
Speaking at Busoga Kingdom headquarters in Bugembe, Jinja City, during a stakeholders meeting with actors, comedians, dancers, artists, musicians, MCs and singers, Owek. Namutamba said the partnership is aimed at unlocking the potential of members in the performing arts to empower talent promotion in Busoga sub-Region.
Owek. Namutamba also introduced Mr. Jaffar Suleiman of JF Solutions (a UK based and Bukooli Chiefdom born) and gave him tools of power as the Official promoter of Talents and Arts under her ministry.
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“This is a wonderful opportunity for global audiences to experience Busoga’s magnificence, the abundance of brilliant life and diverse talents, and the vast scale of entertainment, events, art, culture, cuisine, history among others through our performing arts industry. We are also so proud to be able to highlight Busoga’s musical richness and give our talented artists the opportunity to showcase their immense talent, and the diversity of Busoga’s sounds, to music fans beyond this continent. This is indeed a momentous opportunity for audiences to experience Busoga as truly ‘ ‘the Pearl of Uganda and our collaboration with JF solutions is solid’’, said Namutamba.
Namutamba said the interest in culture, creatives, and performing arts have consistently grown over the past few years not only because of the employment opportunities they provide but also because they do significantly contribute to the sustainable development of economies.
Owek.Namutamba further advocated for inclusivity, urging events managers to feature local artists and embrace homegrown talents which will give them platforms to promote their content.
Namutamba said the Busoga Ministry she heads is ready to search out for more partnerships to support the region’s arts industry so that they can draw investment from both local and international audiences .
On his part, Jaffar emphasized the power of digital platforms in connecting the full potential talents.
“Giving a radio, a television, or library your music isn’t a way to promote your music. The proliferation of digital platforms and technology has opened up new avenues for artists and musicians to reach audiences and monetize their work. Embracing digital distribution channels, streaming services, and online marketplaces can expand the reach of Ugandan art and music globally, generating revenue through digital sales, licensing, and royalties”, noted Jaffar.
The participants hailed Owek.Namutamba for her dedication in promoting the region, saying that implementing these strategies and creating an enabling environment for the art and music industry to thrive, Busoga can unlock the full potential of its creative economy and harness it as a driver of sustainable economic growth and development.
‘’ With the right support and investment, Busoga artists and musicians can not only enrich the cultural fabric of the region but also contribute significantly to its prosperity and wellbeing’’, said one of the participants.
JF Solutions is a premier events promotion and management company based in London and registered in the UK. For over a decade, the company has changed the events landscape to put on events that have become an experience.
Thier portfolio includes; club events with, possibly, the biggest club celebration in London, One Night Stand; community events; and music events, including the highly anticipated annual LoveFest that is now in its third year running.
In FY 2018/2019, Uganda is estimated to have earned $1.6bn from the arts, culture, creativity, and tourism sectors alone.
