Mediage Ltd wins PR Agency of the Year for the second consecutive year

Mediage Ltd has cemented its reputation as a leader in Uganda’s public relations industry by winning the coveted PR Agency of the Year award for the second consecutive year.

This prestigious accolade was announced at the 8th Public Relations Association of Uganda (PRAU) Excellence Awards, held on Friday, November 29, at Protea Hotel Kampala, under the theme “Recognising Innovation.”

The agency’s outstanding performance also earned it two additional awards: the Corporate Communication Campaign of the Year and the Overall PR Campaign of the Year 2024. These achievements underscore Mediage Ltd’s ability to deliver impactful, creative, and results-driven communication strategies that resonate with clients and stakeholders.

Commenting on the awards, Mediage Ltd’s Lead Consultant, John Chihi, expressed heartfelt gratitude for the unwavering support of clients and the dedication of the agency’s team.

“Winning these awards is a testament to our commitment to delivering transformative communication strategies that drive results for our clients. We remain steadfast in our pursuit of excellence and innovation,” he said.

The judges, led by Dr. Innocent Nahabwe, commended the submissions while offering constructive feedback to enhance future participation. Dr. Nahabwe praised the efforts of PR professionals for embracing the competitive awards process but noted the need for more robust entries in certain categories.

“We expected more submissions in crisis communication management campaign, considering how often companies handle crises. In addition, the student award category had weak entries, making it challenging to identify an outright winner,” he observed.

 He also pointed out instances where organizations entered categories that did not align with their campaigns, calling for more precision in future submissions.

The awards ceremony brought together top PR practitioners, government officials, and corporate leaders in a celebration of innovation, excellence, and the transformative power of public relations.

Hon. Shartsi Musherure, Mawogola County North Member of Parliament and Guest of Honour, lauded PRAU for promoting professionalism and innovation.

“Awards like these enhance PR professionals’ credibility and inspire practitioners to work to their highest potential. They also contribute to visibility and open new business opportunities,” she remarked.

 Musherure pledged her support for advancing the Public Relations Practitioners’ Bill in Parliament, emphasizing its potential to regulate and elevate the PR profession in Uganda.

PRAU President Tina Wamala celebrated the winners for their creativity and dedication. She highlighted the importance of innovation in shaping the industry, calling it “the spark that ignites creativity and fuels progress.”

She urged PR professionals to continue pushing boundaries and experimenting with new ideas to achieve excellence.

The win was also a proud moment for Mediage Ltd’s clients. Rhona Arinaitwe, Senior Manager, Corporate Communications at MTN Uganda, congratulated the agency for its well-deserved recognition.

“Mediage’s innovative and strategic approach to communication has been instrumental in amplifying our brand’s presence and impact. This award reflects their dedication and aligns with our vision to continue delivering exceptional experiences to our stakeholders,” she said.

Samuel Matekha, Head Marketing and Communication at Diamond Trust Bank (DTB) Uganda, echoed the sentiment, emphasizing Mediage’s value as a trusted partner.

“Working with Mediage has elevated our public relations efforts. Their creativity, professionalism, and ability to craft campaigns that resonate with our audiences make them a vital partner. This recognition is well-earned, and we look forward to continuing our collaboration,” he said.

Mediage Ltd’s recognition at the PRAU Excellence Awards reflects its commitment to innovation and its role in redefining PR excellence in Uganda. With a strong foundation of creativity, professionalism, and impactful campaigns, the agency continues to set the benchmark for public relations in the region.