AMURIA, Uganda – Airo Cassava Growers and Processors Limited has been at the forefront of transforming cassava production, consumption, and value addition in Uganda, a contribution highlighted during the 5th Cassava Festival held in Amuria District.
Since 2018, when the company began promoting cassava as “White Gold,” the crop has grown from being undervalued to becoming Uganda’s second staple food crop after matooke.

Speaking at the festival, the Executive Director, Airo Eseza, popularly known as “Mama Cassava,” said the organization has focused on training farmers, building markets, and promoting value-added cassava products.
“Cassava is no longer just food. It is income, food security, and an opportunity for agro-industrial growth,” Eseza said.
Expanding Cassava Use and Supporting Import Substitution
Eseza noted that cassava consumption in Uganda has expanded, with flour increasingly being used in baking bread, cakes, and other products. This aligns with President Yoweri Kaguta Museveni’s call for import substitution, encouraging the use of locally produced cassava flour in place of imported wheat.
“More Ugandans are ordering cassava flour for baking. This shows that local products can substitute imported wheat if supported,” she said.
Dr. Wamani Sam, a research scientist from the National Crops Resources Research Institute (NaCRRI) under NARO, commended the initiative but said Uganda still needs a law on import substitution to ensure bakeries and factories commit to using locally produced cassava flour.



