Uganda Breweries , Ministry Of Foreign Affairs Ink Partnership to Supply UBL Products To Uganda’s  Missions Abroad

Uganda Breweries Limited (UBL), the leading manufacture of alcoholic beverages in Uganda has today signed a 5-year MoU with the Ministry of Foreign Affairs to supply Ugandan Missions abroad with products. This is in line with the government and Ministry’s agenda on national socio-economic transformation to support export trade and boost local production through advancing the Buy Uganda, Build Uganda agenda.

Speaking at the signing of the MoU, the UBL Managing Director, Mr. Andrew Kilonzo, welcomed the move noting that it signals the public sector commitment to collaborative efforts with the private sector in promoting the manufacturing industry both at home and abroad.

“This is a great opportunity for us as a brewery to exhibit our rich, authentic Ugandan brands on an international scale that also has the great benefit of bringing in monetary value for both Uganda Breweries and the Government of Uganda. The partnership will also promote trade and industry and grow Uganda’s hospitality and tourism sector,” Mr. Kilonzo said.

The 5-year partnership will engage Uganda Breweries to provide stipulated sampling products on a quarterly basis for stakeholder and diplomatic engagements and enable the brewery to brand and showcase products at Mission and Headquarters events.

“One of the mandates of the Ministry of Foreign Affairs under the Economic and Commercial Diplomacy program with our missions abroad is to facilitate bilateral trade between countries and to find markets for our country’s products. This is a big step in ensuring that our Ugandan products are availed to guests at our events, and hopefully it will stimulate the interest we require to engage further on export opportunities with these markets. The Government’s 10-fold growth strategy places emphasis on the ATMS; Agro-industrialization, Tourism Promotion, Mineral Development and Science and Technology transfer, and as a Ministry, our export-led growth strategy in support of this agenda begins with partnerships like this one.” said Mr. Bagiire Vincent Waiswa the Permanent Secretary for the Ministry.

The Ministry of Foreign Affairs, through this MoU pledges to avail product for sampling to key stakeholders, potential trade and business partners interested in engaging in export of Uganda Waragi. The Ministry will also provide information to potential investors on import and export opportunities for UBL products in Uganda.

 

Uganda Breweries Limited is Uganda’s leading premium adult beverage company that focuses on the development of great brands and great people. Our key objectives are the delivery of the highest quality brands to consumers and long-term value to our investors.

As a consumer-driven business, Uganda Breweries takes time to study the market and understand consumer needs and wants as well as how best to satisfy them. That is why we constantly invest in innovating and renovating our brands to stay on par with dynamic consumer trends. This goes hand in hand with our performance ambition to be the best performing most trusted and most celebrated business in Uganda.

Uganda Breweries Limited is a subsidiary of East African Breweries Limited (EABL), the region’s leading beverage Alcohol Company in which Diageo is a majority shareholder.  The Ministry is the Government body responsible for promoting and protecting Uganda’s interests abroad.