MTN Uganda Empowers Soroti Women as Part of ‘Together We’re Unstoppable’ Campaign

MTN Uganda has continued to champion economic empowerment and digital inclusion through its latest activation at Soroti Market, held in celebration of Women’s Month. As part of its newly launched ‘Together We’re Unstoppable’ campaign, the activation showcased MTN Uganda’s commitment to supporting business women at the grassroots by equipping them with digital tools, financial solutions, and rewards to enhance their businesses.

Dubbed ‘the Unstoppable Soroti Market Activation’, it was a vibrant and engaging community event, designed to recognize the resilience of women traders and entrepreneurs who contribute to Uganda’s economic progress. The event provided a platform for education, entertainment, and financial empowerment, reinforcing MTN’s belief that ‘Together, our business is Unstoppable.’

Speaking at the event, Sylvia Mulinge, MTN Uganda’s Chief Executive Officer said that the event was part of MTN Uganda’s broader agenda to drive digital and financial inclusion, ensuring that every Ugandan, regardless of gender or background. “At MTN Uganda, we firmly believe that empowering women is key to unlocking Uganda’s full economic potential. Through initiatives like the Unstoppable Soroti Market Activation, we are not only providing financial and digital tools but also celebrating the resilience and innovation of women entrepreneurs. We are honored to stand with them in their journey to success.”

The Soroti central market was transformed into a hub of activity, with MTN’s service tents offering product education and demonstrations. Customers had the opportunity to interact with MTN representatives, learn about digital financial services, and receive assistance in activating new SIM cards and MoMo Pay services.

To celebrate the hardworking women of Soroti, MTN Uganda conducted a special handover ceremony recognizing outstanding female merchants. The awards highlighted the success of women utilizing MTN’s digital and financial services to grow their businesses.

At least 20 women received cash prizes for actively using Pay with MoMo in their business as well as purchasing MTN’s flagship entry-level smartphone, popularly known as Kabode. In the same effort, women who subscribed to paid MTN Caller Tunes and YoTV daily offers were rewarded with cashback incentives to encourage continued engagement with MTN’s entertainment and digital services.

A special recognition was given to women with disabilities, who were presented with hampers containing essential MTN merchandise and digital tools to support their business growth.

“This activation aligns with the ongoing ‘Together We’re Unstoppable’ campaign, which highlights Uganda’s hardworking heroes and their relentless spirit in shaping the nation’s future. At MTN, our commitment to providing the tools necessary for business growth and our country’s progress remains steadfast,” Mulinge said.

As the campaign moves forward, MTN Uganda remains dedicated to supporting entrepreneurs and small businesses with tailored digital solutions, reaffirming its role as a key enabler of growth in Uganda. By working together, MTN and Uganda’s business community continue to build an unstoppable force for progress.