MultiChoice Uganda, the home of great Pay TV entertainment recently hosted an exclusive masterclass aimed at equipping Ugandan filmmakers and content creators with essential film skills, particularly in the area of casting for film.

The training, which took place at the UCC offices in Bugolobi as part of activities celebrating Pearl Magic Prime’s 4thanniversary, was attended by both emerging and established industry players.
The masterclass, themed “Casting for Film”,focused on building the capacity of filmmakers to select the right talent for their productions to meet the needs and requirements of content buyers. Participants also gained insights into key industry challenges, including the dangers of piracy, strategies for content monetization, and producing high-quality content suitable for platforms like Pearl Magic Prime, and Pearl Magic.
Speaking at the training, Rinaldi Jamugisa, the PR and Communications Manager at MultiChoice Uganda, highlighted the company’s longstanding commitment to training and supporting filmmakers across the country.
“This masterclass is part of MultiChoice Uganda’s continuous effort to empower filmmakers with the skills they need to create quality productions. Over the years, we have invested in multiple training programs, including regional workshops in partnership with UCC, to build capacity and enhance industry standards,” Jamugisa said.
On why filmmakers need to enter the fight against piracy, he added “We remain dedicated to nurturing local talent and providing platforms where their work can shine.As content piracy continues to rise, filmmakers need to take steps to protect their work. Without proper ways of safeguarding it, their efforts will go unrewarded which makes it harder to sustain their craft and grow the industry.”
Juliane Mweheire, the Director Industry Affairs and Content Development at UCC, commended MultiChoice for its investment in Uganda’s creative sector and spoke on the regulatory efforts in place to support content creators.
“UCC remains committed to fostering an enabling environment for filmmakers and content creators to flourish. We have introduced initiatives like the Uganda Film Festival, our Content development supportprogramme and other tailored training aimed at providing industry support, and we encourage filmmakers to leverage the existing opportunities to grow their craft and access larger markets. Collaborations like this with MultiChoice are critical in building a vibrant, sustainable film industry in Uganda.”
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