Pepsi takes over the Jinja Bridge to unleash its new look with its first visual identity change in 14 years
By Namutebi Sumayiya
In a dazzling display of creativity Pepsi unveils its new look in a spectacular, reality-defying moment at the iconic Jinja Bridge. This move marks a pivotal moment in the beverage giant’s history, blending nostalgia with futuristic flair.
The digital installation on Jinja Bridge is among several activities the brand has undertaken to showcase Pepsi’s new visual identity, ablaze with pulsing electric blue and black, propelling the brand into its new era. The reimagined Pepsi globe logo, pulsating with electric blue and black hues, symbolizes the brand’s evolution that is steeped in its heritage.
Marius Vorster, Marketing Director, PepsiCo West, East and Central Africa said, “Pepsi has always been a brand that pushes boundaries. With the illumination of the Jinja Bridge, a landmark deeply rooted in Ugandan history, we are taking a bold step forward in showcasing our commitment toinnovation and creativity while celebrating local culture.
We are thrilled to be launching Pepsi’s new visual identity in Uganda, and we look forward to offering more immersive consumer experiences as we embark upon this new journey.”
Rogers Anguzu Commercial Manager CBL said “Pepsi continues to move at the speed of culture, delivering on what people are thirsty for – innovative products and iconic collaborations. In 2024, fans countrywide can expect to see more from Pepsi through existing partnerships. As a champion of those who like to step out of their comfort zone and enjoy more of what they really like, Pepsi fans around the country are urged to keep their eyes peeled for more unforgettable experiences coming to a City near you later this year.”
Pepsi’s new look has been unleashed across over 120 markets. In addition to a dazzling logo reveal event held at the Kampala Sheraton Hotel on March 1, 2024, Crown Beverages sponsored a massive concert by none other than Africa’s sensational artist, Davido.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Crown Beverages Limited is Uganda’s oldest soft drinks company. The company is 100 per cent Ugandan owned. The company’s range of carbonated soft drinks includes; Pepsi, 7up, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, Mirinda Green Apple, Sting, Evervess Tonic Nivana water and Aquafina water. The products are available in returnable glass bottles and plastic/PET bottl