By Sumayiya Namutebi
Today, Pepsi’s new look takes flight countrywide, as its first major global redesign in fourteen years. Featuring the re-designed and refreshed Pepsi globe logo was unleashed to showcase Pepsi’s new visual identity, in a blaze of pulsing electric blue and black, carrying the brand into its new era.
The new logo thoughtfully borrows equity from Pepsi’s past, whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi. The updated color palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi color scheme, whilst the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola – moving in time to the beat of music, the roar of the crowd, the heartbeat of culture. The logo was first unveiled in the US and is now launching in over 120 countries worldwide, through various consumer touchpoints – spanning digital, experiential and retail.
The takeover of various outdoor sites marks the first step in Pepsi’s new, bold era across design, storytelling, and partnerships. Pepsi will continue to drive culture forward in 2024 by delivering one-of-a-kind experiences, all deeply connected to fan passions and desire to live “Thirsty for More”, the brand’s philosophy, which champions anyone who challenges conventions in pursuit of enjoyment, whilst celebrating people’s thirst for the unexpected and eagerness to discover, experience and do more.
Ssentongo Ernest, Brand Manager said “We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform “Thirsty for More”, which is the attitude, and mindset our target audience has of always trying new things and living new experiences.
“We have an exciting 2024 ahead of us with our next stop bringing awe-inspiring entertainment through the Davido timeless concert on the 29th of March.
“What better way to showcase the brand’s transformation than through these iconic installations. We’ve always been a bold brand that challenges conventions, challenges the status quo, and always puts enjoyment first. Our new visual identity is bold, unapologetic, modern, and iconic. Our consumers can expect the same great taste they’ve come to love with even more of the immersive and entertaining experiences we’re known for across music, sport, and culture.”
“People worldwide were asked to draw the Pepsi logo as part of the design process and the majority included the Pepsi name as part of our globe – remarkable given that the name and the globe have been separated for the past fourteen years. When we reviewed our new look, we responded to that deep love of our history and tapped into that nostalgia with a firmly modern twist.” Eric Melis, Vice President – Global Brand Marketing – Pepsi, 7UP and Mirinda said.
Rogers Anguzu Commercial Manager CBL said “Pepsi continues to move at the speed of culture, delivering on what people are thirsty for – innovative products and iconic collaborations. In 2024, fans countrywide can expect to see more from Pepsi through existing partnerships.”
As a champion of those who like to step out of their comfort zone and enjoy more of what they really like, Pepsi® fans in Uganda are urged to keep their eyes peeled for more unforgettable experiences that will land later this year.”
Crown Beverages Limited is Uganda’s oldest soft drinks company. The company is 100 per cent Ugandan owned. The company’s range of carbonated soft drinks includes; Pepsi, 7up, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, Mirinda Green Apple, Sting, Evervess Tonic Nivana water and Aquafina water. The products are available in returnable glass bottles and plastic/PET bottles.